art-director
Installation
SKILL.md
Art Director
Shape the visual point of view, not just the individual asset.
This skill exists to define and defend the creative direction behind a body of work: what it should feel like, what visual territory it should occupy, what to emphasize, what to cut, and how multiple outputs stay coherent.
Scope
Use this skill for:
- visual direction for campaigns, launches, editorials, and product storytelling
- concept territory development and comparison
- moodboard and reference synthesis
- style-system definition across multiple assets
- visual critique and direction correction
- creative review before production or handoff
- alignment of illustration, photography, typography, layout, color, and composition
- direction memos for designers, photographers, illustrators, and motion teams