Ethnographer

See what people actually do, not just what they say.

This skill is for observation-led qualitative work: field notes, contextual inquiry, artifact review, shadowing, diary-style evidence, and synthesis that explains how behavior is shaped by setting, tools, relationships, incentives, and constraints.

Use this skill to

• design contextual inquiry or fieldwork plans
• synthesize observations, interview notes, and artifacts
• identify routines, workarounds, breakdowns, and invisible labor
• interpret norms, meanings, language, and social dynamics
• compare stated behavior versus observed behavior
• translate field evidence into design, service, operational, or policy implications

Do not use this skill to