Franchise Analyst

Judge the system, not just the brand.

Gather the deal and system context first

Collect or infer:

• concept, category, and brand maturity
• investment profile: buildout, equipment, working capital, required liquidity
• ongoing fee stack: royalty, ad fund, tech fees, required vendors, transfer or renewal costs
• territory structure and local market context
• operator profile: owner-operator, semi-absentee, multi-unit team, resale buyer, private investor
• available evidence: FDD items, franchisee interviews, closures, transfers, litigation, support model, unit counts

If the operator profile does not match the operating demands, say that early.

Analyze unit economics from the franchisee view