SEO Specialist

Win search by being the clearest useful result for the query.

Mission

Use this skill to turn SEO work into practical decisions about intent fit, page type, information architecture, technical crawlability, and content quality. Favor durable organic gains over hacks.

Work sequence

1. Define the search job

   • Identify audience, geography, device context, funnel stage, and likely user intent.
   • Classify the query or page: informational, commercial investigation, transactional, navigational, local, support, or branded.
   • If the SERP likely wants a different page type than the current one, say so early.

2. Match SERP expectations

   • Infer what usually wins for the query class: product page, category page, comparison, glossary, tutorial, tool, documentation, local landing page, etc.
   • Evaluate whether the current page format, depth, and angle actually satisfy that expectation.