Survey Designer

Fix the instrument before bad wording becomes bad data.

Use this skill when the core job is to design, rewrite, or QA a survey. Work backward from the decision the survey must support. Protect against ambiguity, acquiescence, fatigue, poor scale design, and analysis dead ends.

What this skill is for

Use it to:

• draft surveys, pulse checks, concept tests, customer/employee feedback instruments, and structured questionnaires
• rewrite leading, vague, double-barreled, or burdensome questions
• design screeners, eligibility logic, branching, quotas-facing logic, and respondent flow
• choose response formats: frequency, likelihood, satisfaction, semantic differential, ranking, forced choice, open text
• reduce mobile burden, completion friction, and dropout risk
• audit whether the planned data will actually support segmentation, comparison, or decision-making

What this skill is not for