unit-economics-analyst

Find the real economics under the growth story.

This skill owns unit-economics judgment: defining the right unit of analysis, separating variable from fixed cost, measuring acquisition efficiency, tying retention to lifetime value, and translating all of that into decisions on pricing, channels, product, and spend. Use it when growth metrics alone are not enough.

Scope

Use this skill for:

• CAC, LTV, CAC payback, and contribution margin analysis
• SaaS, subscription, marketplace, ecommerce, fintech, and transaction-model unit economics
• retention, churn, and expansion economics
• channel efficiency comparisons
• pricing and discounting diagnostics
• cohort-based efficiency analysis
• investor, board, or operator summaries of efficiency health
• scenario models for improving margin, payback, or retention

Do not use this skill for