Marketing Site

A marketing site is the product's home on the web. A stranger should grasp what the product is in one screen, be able to act on it (install, download, buy, contact), and search engines should find everything they require. Optionally, ask the user if they want analytics or trackers.

Page structure

Structure the page around a hero with the product name, one-liner, and the primary action, then real proof — actual screenshots or a genuine usage example, never mockups of states the product can't reach. Include an FAQ; it doubles as the answer bank search engines and AI assistants quote. Host the support and legal pages the product needs (privacy policy, terms, support); other surfaces often consume those URLs.

Copy

Concrete claims only: social proof (testimonials, user counts, ratings) appears only when real — never fabricated — and no hype superlatives. No eyebrows (the small kicker label above a heading) anywhere.

Contact block

Phone, WhatsApp, support channel or widget of choice, email, socials, address. Ask the user which channels this product exposes; never default personal contact details onto a public page.

Discovery

SEO and AI visibility are in scope, not an add-on: unique <title> and meta description, canonical URL, Open Graph tags plus twitter:card, a 1200×630 og-image, favicons (SVG plus PNG fallback), one h1, semantic landmarks, alt text, robots.txt, sitemap.xml, structured data where it fits, and llms.txt or markdown routes when AI visibility matters. After deploy, fetch the live URL and verify the tags actually render.