Slide Visual Director

Create visuals that clarify the slide's message and survive the actual crop, title placement, and room-viewing conditions of a presentation.

Decide whether an image is the right tool

Use generated or photographic imagery for atmosphere, metaphor, product context, editorial storytelling, and complex scenes. Use native slide shapes for charts, processes, matrices, labels, and evidence that must stay accurate or editable. Never rasterize a simple diagram merely to make it look polished.

Visual brief

Before producing an asset, establish:

• slide message and audience;
• asset role: cover, section divider, proof, product scene, background, or decorative support;
• subject and required real-world details;
• tone, medium, palette, lighting, lens or perspective, and texture;
• final slide aspect ratio and the asset's on-slide rectangle;
• title, subtitle, logo, or chart exclusion zones;
• whether transparency, safe cropping, or multiple variants are required.