ISB Marketing

Compact router for isb marketing domain knowledge. Scan the priority table below, then load specific rule files from rules/ as needed.

Priority Table

Priority	Section	Files	Key Concepts
CRITICAL	Strategic Foundations: 5Cs, STP, 4Ps	3	STP Framework: Segmentation, Targeting, , STRATEGIC FOUNDATIONS: THE 5CS, STP, AND, The 5Cs Framework: Situational Analysis
HIGH	Brand Management & Equity	6	Brand Architecture Decisions, Brand Loyalty, BRAND MANAGEMENT & EQUITY
HIGH	Pricing Strategy & Models	4	Advanced Pricing Strategies, Pricing Strategy Development, PRICING STRATEGY & MODELS
MEDIUM	Digital Marketing & Channels	8	Affiliate Marketing, DIGITAL MARKETING & CHANNELS, Email Marketing
HIGH	Consumer Behavior & Psychology	5	Attitude Formation and Change, Behavioral Biases, CONSUMER BEHAVIOR & PSYCHOLOGY
HIGH	B2B Marketing	7	B2B Marketing Channels, B2B MARKETING, B2B Relationship Marketing
MEDIUM	Services Marketing	6	Gaps Model, IHIP Characteristics, Service Blueprinting
MEDIUM	Retail & Omnichannel Strategy	6	Brick-and-Click Integration, Last-Mile Delivery, Retail Analytics
MEDIUM	Marketing Research & Insights	6	Brand Research, Competitive Intelligence, Customer Journey Research
MEDIUM	Go-To-Market Strategy	4	GO-TO-MARKET STRATEGY, GTM Framework, Launch Sequencing
MEDIUM	Key Marketing Formulas & Metrics	3	Attribution & Analytics Metrics, Financial Metrics, Marketing Metrics