short-video-scripting
Short-video scripting
A creator short lives or dies in its first seconds and is judged second by second after that. Top creator teams (影视飓风 runs about a hundred people, one job each) do not trust inspiration; they run a process with fixed checks. This skill is the writer's part of that process. It writes the same Screenplay JSON as screenwriting - one episode - so the narrative pipeline casts, shoots, lip-syncs and subtitles it. The presenter speaks English on camera; every line carries its Chinese subtitle.
The standard
A short that a regular viewer of the platform's best channels cannot tell from a human creator's: one clear promise in the first line, a payoff every few seconds, a presenter with a point of view, and an ending that earns the follow. Nothing generic, nothing that reads as a content farm.
Pick a format the engine can make
| Format | Length here | Structure | Feasibility on this engine |
|---|---|---|---|
| Talking head 口播 | Douyin 30-90 s | conclusion or conflict in line one; framing changes every 5-10 s; full-length captions | good: one face, front or three-quarter, is LTX's strongest case; avoid long held close-ups |
| Review / 测评 | 30-90 s vertical; B站 3-15 min is beyond one run | verdict first → look → detail inserts → test → comparison → verdict | medium: product inserts are a strength; hands operating the product are not - show the product alone, the presenter judges to camera |
| Explainer / 科普 | 45-120 s | question hook → the counter-intuitive fact → picture explanation → one-line takeaway | best: narration (vo) over pictures needs no lips |
| Skit / 剧情 | 1-3 min | conflict open, a reversal every 30-60 s | medium: write it like a micro-drama episode, two people at most |
| Product short / 带货 | 15-30 s | pain → product → result → price or action | best: reuses the ad pipeline's product craft |
| Vlog | - | - | decline: the audience buys realness, which a synthetic presenter cannot honestly give |