Storyboard design

The storyboard is the contract between the script and the generators. Each shot must be specific enough that a model with no memory of the other shots still produces a frame that belongs to the same film.

The standard: a film a top crew would have shot

The bar is a commercial from a top Chinese agency or a Hollywood product film - not "an AI video with nothing wrong in it". Every shot needs a reason, a light and a place in the rhythm. Before writing shots, decide the film as a director would.

1. The film is already decided - follow the treatment

The creative director's treatment comes with the brief (visual concept, light, palette, texture, rhythm). Do not invent a different film. Carry it into style, which code appends to every frame: the treatment's light (time of day, key direction, warm or cool), its three colours, its texture, and the mood - one line, words only, no numbers. Lighting, lenses, sets, props, product styling and people follow cinematography-and-art-direction, which you work from at the same time.

2. Rhythm of a 30-second master

The master is 30 seconds - six 5-second shots and a 3-second end card - the classic length of a broadcast spot. The 15- and 6-second versions are cut from the same shots afterwards (editing-and-versioning), so design shots that can stand alone.