Brand

Create an applied visual identity system. This is not a generic guidelines document: produce options the user can see, choose, refine, and apply to a real project.

Announce at start: "I'm using the brand skill to create a visual identity system."

Core Rules

• Keep the work user-interactive. Brand identity is subjective; ask one focused question at a time for decisions.
• Use images, screenshots, existing sites, fonts, logos, and mood boards as first-class inputs. Visual references beat adjectives.
• Generate five genuinely different directions. If they are all variations of clean modern minimal, push harder.
• Render directions in a browser or HTML comparison page. Do not ask the user to judge typography and color from markdown alone.
• Prefer local or premium project fonts over default web fonts when available.
• Do not generate logos, wordmarks, monograms, or text-based marks with image generation. Build marks as SVG/code or flag them as designer work.
• Keep the final system practical: tokens, usage rules, assets, and examples the project can use.

References

Load only what the task needs: