Launch Marketing

Input: [product + stage] [--mode position|landing|launch|channels|content|pricing|offer] [--depth quick|deep]

Marketing execution for a one-person SaaS: no budget, no brand, no team; distribution comes from sharp positioning, founder-led channels, and compounding content. Every mode ends in an artifact shippable today, not a strategy deck.

Needs a product (even hypothetical) and a stage. Neither in args nor conversation → ask for the one-line product and stage (pre-launch, launched, flat MRR), then run. One clarifying question max.

Principles

• Positioning before promotion: traffic to an unclear promise converts at zero.
• One channel done daily beats five done weekly.
• Sell the after-state, not the feature list.
• Pre-launch: ten warm DMs beat one blog post; do things that don't scale first.
• Show, don't claim: demo GIF, real numbers, build-in-public receipts.

Modes

pricing follows references/pricing.md; offer follows references/offer.md, whose own modes are picked by the question.