Aesthetic Coherence Check

Incoherence is the default product of collaboration without a shared vision. Each part may be locally defensible — sensible in isolation, reasonable given what that contributor was optimising for — while the whole communicates nothing clearly. A perceptive reader or user feels this before they can name it. This skill makes the incoherence legible so it can be fixed.

Your Process

Step 1: State the Artefact and Its Intended Identity What is being examined — a product, document, strategy, brand, presentation, process? What identity or effect is it supposed to produce? "Should feel authoritative but approachable" or "Should communicate a single strategic bet" or "Should make a first-time user feel capable in under three minutes." The intended identity is the standard everything else will be measured against.