Communication Medium Selection

The same content delivered through the wrong medium loses most of its effect. Bad news in Slack destroys trust. A complex decision in an email generates confusion. A routine update in a meeting wastes an hour. Medium selection is not a logistics question — it is a communication design decision that determines whether the message can land at all.

Your Process

Step 1: Message Goal What must the receiver do, feel, or understand as a result of this communication? Be specific. "Understand the situation" is not a goal. "Approve the budget by Friday" is. "Feel heard about the reorg" is.