Mission Alignment

Organisations drift from mission gradually — through decisions that are each individually justifiable but collectively represent a departure from purpose. The test is not whether a decision can be argued to be consistent with mission, but whether it genuinely serves it.

Your Process

Step 1: State the Mission Plainly Not the marketing version — the operational version. What is this organisation or person actually trying to achieve, for whom, and why? If the mission has multiple legitimate interpretations, name them.

Step 2: State the Proposed Direction What is the decision, initiative, or direction being evaluated?