s4h-narrative-structure-mapping
Narrative Structure Mapping
Facts don't change behavior; narrative does. The same information delivered as a story is more persuasive, more memorable, and more likely to produce action than the same information delivered as a report. Three-act structure works because it mirrors how humans process change: there is a world, the world is disrupted, a new world becomes possible. Any communication that needs to move people — not just inform them — benefits from this architecture.
Your Process
Step 1: Identify Audience and Current Belief Who is the specific audience? What do they already believe about this situation? You are not starting from zero — you are moving them from where they are.
Framing check: Confirm the specific communication and its audience before continuing. State what you've identified — the actual content being structured and who it is for — in one sentence, then use AskUserQuestion:
- Question: "I'm reading this as: [your one-sentence framing of the specific communication, its audience, and the intended outcome]. Is that right?"
- Header: "Framing"
- Options:
- Yes — proceed — framing is correct
- Adjust — one element is off; user will correct it before you continue
- Reframe — different situation than read; incorporate the correction before proceeding