revenue-attributor
Revenue Attributor
Purpose
Connect ad spend to actual Stripe revenue using Humblytics multi-touch attribution. Rank campaigns by real ROAS (not clicks, not conversions — revenue), surface ad waste, and generate reallocation recommendations. This skill moves marketing teams from vanity metrics to revenue accountability.
When to Use
- Planning next month's ad budget and need data to reallocate
- Diagnosing why spend is up but revenue is flat
- Comparing paid vs organic vs direct revenue contribution
- Auditing campaign-level ROAS across Meta, Google, TikTok, LinkedIn
- Building a quarterly ad performance review for leadership
- Deciding whether to kill, scale, or hold a specific campaign
Credentials
This skill reads a Humblytics API key from the environment. Never paste API keys directly into chat — they persist in transcripts and logs.
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