Attribution Mapping

Communicate Track — Step 4 of 4. Validates the system — every initiative and content piece connects to a KPI, with action items for every gap.

Inputs Required

• KPIs from .agents/mkt/targets.md or existing OKRs
• Initiatives from .agents/mkt/prioritized-initiatives.md
• Content from .agents/mkt/imc-plan.md or .agents/mkt/content/

Output

• .agents/mkt/attribution.md

Quality Gate

Before delivering, verify:

• Every KPI has ≥1 initiative mapped or is explicitly flagged with an action item
• Every initiative maps to a KPI or has a "Kill" recommendation with reason
• Every recommendation is a verb (Create / Kill / Rebalance / Test) — not an observation ("this seems low")
• Review date is set (~4 weeks from today)