mkt-attribution
Attribution Mapping
Communicate Track — Step 4 of 4. Validates the system — every initiative and content piece connects to a KPI, with action items for every gap.
Inputs Required
- KPIs from
.agents/mkt/targets.mdor existing OKRs - Initiatives from
.agents/mkt/prioritized-initiatives.md - Content from
.agents/mkt/imc-plan.mdor.agents/mkt/content/
Output
.agents/mkt/attribution.md
Quality Gate
Before delivering, verify:
- Every KPI has ≥1 initiative mapped or is explicitly flagged with an action item
- Every initiative maps to a KPI or has a "Kill" recommendation with reason
- Every recommendation is a verb (Create / Kill / Rebalance / Test) — not an observation ("this seems low")
- Review date is set (~4 weeks from today)
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