mkt-content-briefs
Content Briefs
Part of the Problem → Solution → Communicate framework. Executes the Communicate phase — turning IMC plans into production-ready content.
Transform IMC plan outputs (angles, channels, pillars) into production-ready creative content—complete with written copy, hooks, scripts, and CTAs. The production team only needs to design/produce the visuals.
Philosophy
- Platform-native content beats generic posts
- Complete copy beats placeholder text
- Specific CTAs beat "learn more"
- Content should advance KPIs, not just fill feeds
- Every piece serves a purpose in the awareness journey
Before Starting
Check if they have an IMC plan. If not, suggest mkt-imc first or gather:
- Angle with hook type, trigger, awareness stage
- Channel (native + type + name)
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