Content Briefs

Part of the Problem → Solution → Communicate framework. Executes the Communicate phase — turning IMC plans into production-ready content.

Transform IMC plan outputs (angles, channels, pillars) into production-ready creative content—complete with written copy, hooks, scripts, and CTAs. The production team only needs to design/produce the visuals.

Philosophy

• Platform-native content beats generic posts
• Complete copy beats placeholder text
• Specific CTAs beat "learn more"
• Content should advance KPIs, not just fill feeds
• Every piece serves a purpose in the awareness journey

Before Starting