Copywriting

Horizontal skill — applied wherever persuasive writing is needed. Also bootstraps product context for all marketing skills.

Inputs Required

• Page purpose, audience, product/offer, traffic context
• .agents/mkt/product-context.md (created below if missing)

Output

• Copy by section + annotations + 2-3 alternatives per key line
• .agents/mkt/product-context.md (if it didn't exist)

Quality Gate

Before delivering, verify:

• Every headline/hook contains a concrete noun or specific number (not abstract: "better", "innovative", "leading")
• Every key line passes 3-question test (visual? falsifiable? uniquely yours?)
• CTA follows [Action Verb] + [What They Get] formula
• Competitor swap test: Replace brand name with competitor — if it still works, rewrite