mkt-copywriting
Copywriting
Horizontal skill — applied wherever persuasive writing is needed. Also bootstraps product context for all marketing skills.
Inputs Required
- Page purpose, audience, product/offer, traffic context
.agents/mkt/product-context.md(created below if missing)
Output
- Copy by section + annotations + 2-3 alternatives per key line
.agents/mkt/product-context.md(if it didn't exist)
Quality Gate
Before delivering, verify:
- Every headline/hook contains a concrete noun or specific number (not abstract: "better", "innovative", "leading")
- Every key line passes 3-question test (visual? falsifiable? uniquely yours?)
- CTA follows [Action Verb] + [What They Get] formula
- Competitor swap test: Replace brand name with competitor — if it still works, rewrite
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