Experiment Design

Solution Track — Step 4 of 4. Designs minimum viable tests with clear success/iterate/kill rules.

Inputs Required

• An initiative with hypothesis and target metric (from .agents/mkt/prioritized-initiatives.md + .agents/mkt/targets.md)
• OR: User describes what they want to test

Output

• .agents/mkt/experiment-[name].md

Quality Gate

Before delivering, verify:

• Executable in ≤2 weeks
• Costs <10% of full initiative budget (or $0 for internal-only changes)
• Success threshold is a specific number (not "significant improvement" or "we'll know it when we see it")
• Sample size is sufficient (checked against table below) — or test type adjusted if insufficient