Funnel Planner — Target Setting

Solution Track — Step 3 of 4. Sets data-driven targets for each prioritized initiative.

Inputs Required

• Prioritized initiatives from .agents/mkt/prioritized-initiatives.md (preferred)
• OR: A business with metrics that need targets

Output

• .agents/mkt/targets.md

Quality Gate

Before delivering, verify:

• Every target has a numeric baseline (zero "TBD" values)
• Every target cites a justification: historical data, benchmark, or calculated improvement factor
• 70% test passes: hitting 70% of each target is still valuable
• LTV:CAC ≥ 3:1 (if acquisition targets involved) — or flagged as unhealthy