mkt-hypothesis
Hypothesis Development & Data Planning
Problem Track — Step 2 of 3. Turns logic tree leaves into ranked, testable hypotheses with data requirements.
Inputs Required
- Logic tree from
.agents/mkt/diagnosis.md
Output
.agents/mkt/hypotheses.md
Quality Gate
Before delivering, verify:
- Every hypothesis follows If/Then/Because format
- Every "then" clause names a specific metric or observable data point
- Every hypothesis has a named data source (not "check analytics" — which tool, which report)
- Hypotheses are ranked by testability (easiest to test first)
Chain Position
Previous: mkt-diagnosis | Next: mkt-root-cause
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