ICP Research & Audience Intelligence

Communicate Track — Step 1 of 4. Builds deep audience intelligence from real research, not assumptions.

Inputs Required

• Product context from .agents/mkt/product-context.md (or willingness to answer product questions)

Output

• .agents/mkt/icp-research.md

Quality Gate

Before delivering, verify:

• Every VoC quote includes platform name and is from a real source (not agent-generated)
• Each persona has a habitat map with ≥3 specific channels (not just "Reddit" — which subreddit?)
• Each emotional driver is traced to ≥2 specific quotes
• Decision psychology section names specific cognitive biases and objections (not generic "they need trust")

Chain Position

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