mkt-icp-research
ICP Research & Audience Intelligence
Communicate Track — Step 1 of 4. Builds deep audience intelligence from real research, not assumptions.
Inputs Required
- Product context from
.agents/mkt/product-context.md(or willingness to answer product questions)
Output
.agents/mkt/icp-research.md
Quality Gate
Before delivering, verify:
- Every VoC quote includes platform name and is from a real source (not agent-generated)
- Each persona has a habitat map with ≥3 specific channels (not just "Reddit" — which subreddit?)
- Each emotional driver is traced to ≥2 specific quotes
- Decision psychology section names specific cognitive biases and objections (not generic "they need trust")
Chain Position
Previous: none (or any skill needing audience context) | Next: mkt-imc
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