mkt-imc
Integrated Marketing Communication (IMC)
Communicate Track — Step 2 of 4. Turns audience insights into pillars, tested angles, channel assignments, and a phased timeline.
Inputs Required
- ICP research from
.agents/mkt/icp-research.md
Output
.agents/mkt/imc-plan.md
Quality Gate
Before delivering, verify:
- Every pillar traces to a specific pain or aspiration from ICP research (can you quote the VoC source?)
- Every angle passes ALL three questions: visual? falsifiable? uniquely yours?
- Every channel assignment cites the habitat map (not guessed)
- Timeline has specific dates, not just "Phase 1"
Chain Position
Previous: mkt-icp-research | Next: mkt-content-create
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