Integrated Marketing Communication (IMC)

Communicate Track — Step 2 of 4. Turns audience insights into pillars, tested angles, channel assignments, and a phased timeline.

Inputs Required

• ICP research from .agents/mkt/icp-research.md

Output

• .agents/mkt/imc-plan.md

Quality Gate

Before delivering, verify:

• Every pillar traces to a specific pain or aspiration from ICP research (can you quote the VoC source?)
• Every angle passes ALL three questions: visual? falsifiable? uniquely yours?
• Every channel assignment cites the habitat map (not guessed)
• Timeline has specific dates, not just "Phase 1"

Chain Position

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