Generate Initiatives

Solution Track — Step 1 of 4. Brainstorms targeted solutions for the identified root cause.

Inputs Required

• Root cause from .agents/mkt/root-cause.md

Output

• .agents/mkt/initiatives.md

Quality Gate

Before delivering, verify each initiative:

• Hypothesis explicitly names the root cause (not a generic growth lever)
• Mechanic describes specific actions, not categories ("add interactive tour to first login" not "improve onboarding")
• Anti-generic test: Delete the root cause reference — does the idea still make sense for ANY company? If yes, it's generic. Rewrite.
• Mix includes ≥2 small, ≥2 medium, ≥1 large effort

Chain Position

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