mkt-initiative-prioritize
Prioritize Initiatives (ICE Scoring)
Solution Track — Step 2 of 4. Ranks initiatives with evidence-backed ICE scoring.
Inputs Required
- Initiative list from
.agents/mkt/initiatives.md
Output
.agents/mkt/prioritized-initiatives.md
Quality Gate
Before delivering, verify:
- Every score (I, C, E) has a one-sentence evidence citation — no naked numbers
- Scores are differentiated: no more than 2 initiatives share the same total ICE score
- ≤3 initiatives above cut line (force constraint even if team wants more)
- Each "proceed" initiative has: named owner, target metric with baseline, kill criteria
Chain Position
Previous: mkt-initiative-generate | Next: mkt-funnel-planner
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