Funnel Planner

Part of the Problem → Solution → Communicate framework. Sets the foundation — defining funnel stages, targets, and economics that all initiatives measure against.

Help users define conversion funnels, set data-driven targets, validate goals, implement tracking, and calculate unit economics.

Before Starting

Check if the user has outputs from upstream skills:

• Diagnosis output (mkt-diagnosis) — If available, use the identified root cause and bottleneck to focus the funnel on the right stage. Don't build a full-funnel plan when the problem is isolated.
• Existing initiatives (mkt-initiative-planner) — If available, align funnel targets to initiative goals so metrics and initiatives stay connected.

If neither exists, proceed normally — the funnel plan stands on its own.

Philosophy

Growth without measurement is gambling. Good growth plans have:

• Outcome focus - Measure results, not activities