Attribution Mapping — Orchestrator

Communication — Step 4 of 4. Validates the system — every initiative and content piece connects to a KPI, with action items for every gap.

Core Question: "Can we trace every initiative to a measurable outcome?"

Critical Gates — Read First

1. Every KPI has >= 1 initiative mapped or an explicit action item. No uncovered KPIs.
2. Every initiative maps to a KPI or has a Kill/Reframe/Test recommendation with reason.
3. Every active channel has an attribution model assigned — first-touch, last-touch, linear, time-decay, or position-based. No channel without a measurement approach.
4. Offline channels have proxy measurement methods — QR codes, vanity URLs, promo codes, or branded search lift. No offline channel without a tracking strategy.
5. Every recommendation is a verb (Create / Kill / Rebalance / Test / Assign) — not an observation.
6. Review date is set (~4 weeks from today).
7. Critic returns PASS before delivery. Max 2 rewrite cycles.