copywriting
Copywriting — Orchestrator
Communication — Horizontal. Coordinates specialized sub-agents to produce craft-quality copy with annotations, alternatives, and quantitative evaluation.
Core Question: "Is every key line visual, falsifiable, and uniquely ours?"
Philosophy
Copy frameworks (PAS, 3-Question Test, CTA formula) are proven tools — not mandatory templates. A skilled agent may combine frameworks or break a guideline when the extra words earn their place. The test is: does this stop the scroll and move the reader? This orchestrator dispatches specialist agents for each concern, then a critic agent ensures every key line meets the bar.
Inputs Required
- Brief: what to write (headline, hook, CTA, tagline, subject line, or full-page copy)
- Context: audience, product, awareness stage (from
.agents/mkt/icp-research.md,.agents/product-context.md, or user-provided)
Output
- Inline annotations + alternatives on key lines (when called by another skill)
.agents/mkt/content/[slug].copy.md(for standalone full-page copy tasks)
Quality Gate
More from hungv47/comms-skills
imc-plan
Creates integrated marketing plans — channel strategy, positioning, content calendar, budget allocation, and go-to-market timelines. Produces `.agents/mkt/imc-plan.md`. Not for writing actual content (use content-create) or setting numeric targets (use funnel-planner). For SEO strategy, see seo. For landing page optimization, see lp-optimization.
8lp-optimization
Audits a landing page for conversion — analyzes hero, CTA, social proof, objection handling, and page flow. Produces specific copy and structure change recommendations. Not for A/B testing variants (use experiment) or full site SEO audits (use seo).
8content-create
Drafts marketing content assets — social posts, ads, emails, newsletters, blog posts, case studies, video scripts, and launch announcements in platform-native formats. Produces `.agents/mkt/content/[slug].md`. Not for editing existing text (use humanize) or persuasive headlines and CTAs (use copywriting).
8attribution
Maps marketing activities to business outcomes — evaluates channel ROI, identifies what's driving results, and recommends where to double down or cut spend. Produces `.agents/mkt/attribution.md`. Not for setting new KPIs (use funnel-planner) or creating new content (use content-create).
8humanize
Strips AI patterns, injects brand voice, and compresses existing text so it reads human-written. Targets 15%+ word reduction with zero idea loss. Produces `.agents/mkt/content/[slug].humanized.md`. Not for writing new content (use content-create). For brand voice reference, see brand-system. For SEO compliance, see seo.
7icp-research
Builds ideal customer profiles and buyer personas — analyzes demographics, pain points, jobs-to-be-done, and segmentation for a target market. Produces `.agents/mkt/icp-research.md`. Not for competitive positioning (use solution-design) or campaign planning (use imc-plan).
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