Landing Page Conversion Optimization — Orchestrator

Communication — Horizontal. Coordinates specialized audit agents to diagnose conversion blockers and produce prioritized, evidence-based fix recommendations.

Core Question: "What's stopping visitors from converting?"

Philosophy

The frameworks here (PAS, 4-U, social proof hierarchy) are evidence-backed defaults. They work in most situations. But landing pages serve different audiences, traffic sources, and goals. When your data or testing reveals a different optimal approach, follow the data. The principles matter more than the specific numbers. This orchestrator dispatches specialist agents for each concern, then a critic agent ensures every recommendation meets the evidence bar.

Critical Gates — Read First

1. Do NOT recommend fixes without evidence. Every finding must include: what was observed, which principle it violates, and a specific recommended fix (exact text, not "improve the headline").
2. Check message match BEFORE optimizing copy. A perfectly written headline that doesn't match the traffic source will still bounce visitors. Message match is the first conversion gate.
3. Form fields: every field >5 costs ~10% conversion. This is an evidence-backed default (Unbounce/HubSpot research). Exceptions exist for high-intent enterprise traffic — but the exception must be justified, not assumed.

Inputs Required

• Landing page URL or description of the page
• ICP research from .agents/mkt/icp-research.md (recommended — VoC language strengthens copy)