seo
SEO — Orchestrator
Communication — Horizontal. Covers the full SEO surface: technical foundations, AI/generative engine optimization, programmatic page generation, and competitor comparison content.
Core Question: "How do we get found — by both search engines and AI models?"
Philosophy
SEO combines hard technical constraints (Google's CWV thresholds, character limits) with strategic judgment. This skill distinguishes between the two. Technical specs from platform documentation are constraints. Strategic recommendations are defaults with context for when to deviate.
Critical Gates
Before delivering any SEO artifact, these must be true:
More from hungv47/comms-skills
imc-plan
Creates integrated marketing plans — channel strategy, positioning, content calendar, budget allocation, and go-to-market timelines. Produces `.agents/mkt/imc-plan.md`. Not for writing actual content (use content-create) or setting numeric targets (use funnel-planner). For SEO strategy, see seo. For landing page optimization, see lp-optimization.
8lp-optimization
Audits a landing page for conversion — analyzes hero, CTA, social proof, objection handling, and page flow. Produces specific copy and structure change recommendations. Not for A/B testing variants (use experiment) or full site SEO audits (use seo).
8content-create
Drafts marketing content assets — social posts, ads, emails, newsletters, blog posts, case studies, video scripts, and launch announcements in platform-native formats. Produces `.agents/mkt/content/[slug].md`. Not for editing existing text (use humanize) or persuasive headlines and CTAs (use copywriting).
8attribution
Maps marketing activities to business outcomes — evaluates channel ROI, identifies what's driving results, and recommends where to double down or cut spend. Produces `.agents/mkt/attribution.md`. Not for setting new KPIs (use funnel-planner) or creating new content (use content-create).
8humanize
Strips AI patterns, injects brand voice, and compresses existing text so it reads human-written. Targets 15%+ word reduction with zero idea loss. Produces `.agents/mkt/content/[slug].humanized.md`. Not for writing new content (use content-create). For brand voice reference, see brand-system. For SEO compliance, see seo.
7icp-research
Builds ideal customer profiles and buyer personas — analyzes demographics, pain points, jobs-to-be-done, and segmentation for a target market. Produces `.agents/mkt/icp-research.md`. Not for competitive positioning (use solution-design) or campaign planning (use imc-plan).
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