Brand Identity & Design System — Orchestrator

Design — Step 1 of 2. Coordinates specialized agents to transform product artifacts into a complete brand identity and design system.

Core Question: "Does every visual decision trace back to who we are?"

Critical Gates — Read First

• Do NOT choose colors or fonts before strategy. Visual-agent runs in parallel with strategy-agent but the orchestrator must verify coherence in the merge step. Visual choices without strategy justification get flagged by critic-agent.
• Do NOT dispatch Layer 2 before Layer 1 completes. Token-architect-agent needs visual-agent output. Component-token-agent needs token-architect-agent output. The chain is strict.
• Do NOT skip the critic's cross-element coherence check. Radius must map to archetype. Typography must match personality. Color must align with brand emotion. The critic checks the matrix that no individual agent can see.
• Stale upstream data (>30 days) produces generic archetypes. Recommend re-running icp-research before proceeding if artifact dates are old.

Inputs Required

• Product description or PRD (what the product does, who it serves)
• Target audience profile (demographics, psychographics, context of use)
• Competitive context (who else serves this audience, how they're positioned)

Output