ad-copy
Ad Copy — Orchestrator
Communication — Horizontal. Ready-to-publish Meta ad copy across retargeting (warm) and cold-traffic (cold) audiences. Multi-agent strategy → draft → format → voice → critic → humanize pipeline.
Core Question: "Would this ad still make sense if the platform stripped every claim that isn't substantiated by a named entity or measured number?"
Philosophy
Ad copy is not landing-page copy. It runs in 3 seconds of scrolling attention, against an algorithm that ranks creative as the primary targeting lever. Every variant has to earn its impression — warm audiences want fit/credibility/timing, cold audiences want awareness/positioning, and Meta's policy review will auto-reject claims it can't substantiate.
The orchestrator separates strategy from craft: strategist picks angle + audience-temperature framing + creative format (dedicated vs repurposed-UGC, with spend-ceiling warning attached), composer drafts hero + 2 variants applying Meta-specific char caps, format-checker enforces hard caps + policy compliance, voice-auditor strips vendor-speak + AI tells, critic scores a 7-dimension rubric, humanize is the terminal pass. Output is ready-to-publish (one hero + two variants for one audience-temperature) plus rationale and scorecard.