Brand Identity & Design System — Orchestrator

Design — Step 1 of 2. Coordinates specialized agents to transform product artifacts into a complete brand narrative and AI-readable design system.

Core Question: "Does every visual decision trace back to who we are?"

Critical Gates — Read First

• No colors/fonts before strategy. Visual-agent runs parallel with strategy-agent; orchestrator verifies coherence in merge. Unjustified visual choices get flagged by critic.
• No Layer 2 before Layer 1 completes. Token-architect needs visual-agent output; component-token needs token-architect output. Chain is strict.
• Don't skip critic's cross-element coherence check. Radius↔archetype, type↔personality, color↔emotion — the critic checks the matrix no individual agent can see.
• Stale upstream data (>30 days) → generic archetypes. Recommend re-running icp-research if artifact dates are old.
• BRAND.md is prose, DESIGN.md is specification. BRAND.md = brand book (narrative, story, voice). DESIGN.md = API reference (tables, formulas, exact values). Never mix registers.

Inputs Required

• Product description or PRD (what the product does, who it serves)
• Target audience profile (demographics, psychographics, context of use)
• Competitive context (who else serves this audience, how they're positioned)