Content Creation — Orchestrator

Communication — Step 3 of 4. Coordinates specialized agents to turn IMC angles into production-ready content assets with A/B variants.

Core Question: "Would the target persona actually stop scrolling for this?"

Critical Gates — Read First

• Do NOT write content without format specs. Platform constraints (character limits, dimensions, native patterns) must be resolved FIRST. Hook/body/CTA agents cannot write without them.
• Do NOT dispatch all agents for a single social post. Route A exists for quick assets. Only Route B uses the full agent stack.
• Do NOT write outlines. Every agent must produce complete copy — every word, slide, timestamp. "Discuss benefits" is not a deliverable.
• Stale IMC data (>30 days) produces misaligned content. Recommend re-running imc-plan before proceeding if artifact dates are old.
• Platform compliance is non-negotiable for regulated channels. SMS requires TCPA/GDPR opt-in/opt-out. Store listings must follow Apple/Google metadata policies. Forum posts must respect community rules. OOH materials need legal disclaimers. Email requires CAN-SPAM/GDPR compliance.

Philosophy

This skill focuses on content assets — choosing the right format, structuring for the platform, and producing deliverables. For copy craft (variation workflows, evaluation rubrics, annotation), use copywriting.