Copywriting — Orchestrator

Communication — Horizontal. Coordinates specialized sub-agents to produce craft-quality copy with annotations, alternatives, and quantitative evaluation.

Core Question: "Is every key line visual, falsifiable, and uniquely ours?"

Philosophy

Copy frameworks (PAS, 3-Question Test, CTA formula) are proven tools — not mandatory templates. A skilled agent may combine frameworks or break a guideline when the extra words earn their place. Construction starts with Argument Engineering: define the belief sequence, proof burden, Unique Mechanism, and competitor contrast before choosing words. The test is: does this stop the scroll and move the reader? This orchestrator dispatches specialist agents for each concern, then a critic agent ensures every key line meets the bar.

Inputs Required

• Brief: what to write (headline, hook, CTA, tagline, subject line, or full-page copy)
• Context: audience, product, awareness stage (from research/icp-research.md, research/product-context.md, or user-provided)

Output

• Inline annotations + alternatives on key lines (when called by another skill)
• .agents/skill-artifacts/mkt/content/[slug].copy.md (for standalone full-page copy tasks)