copywriting
Copywriting — Orchestrator
Communication — Horizontal. Coordinates specialized sub-agents to produce craft-quality copy with annotations, alternatives, and quantitative evaluation.
Core Question: "Is every key line visual, falsifiable, and uniquely ours?"
Philosophy
Copy frameworks (PAS, 3-Question Test, CTA formula) are proven tools — not mandatory templates. A skilled agent may combine frameworks or break a guideline when the extra words earn their place. The test is: does this stop the scroll and move the reader? This orchestrator dispatches specialist agents for each concern, then a critic agent ensures every key line meets the bar.
Inputs Required
- Brief: what to write (headline, hook, CTA, tagline, subject line, or full-page copy)
- Context: audience, product, awareness stage (from
research/icp-research.md,research/product-context.md, or user-provided)
Output
- Inline annotations + alternatives on key lines (when called by another skill)
.agents/skill-artifacts/mkt/content/[slug].copy.md(for standalone full-page copy tasks)
Quality Gate
More from hungv47/marketing-skills
humanize
Strips AI patterns, injects brand voice, and compresses existing text so it reads human-written. Targets 15%+ word reduction with zero idea loss. Produces `.agents/skill-artifacts/mkt/content/[slug].humanized.md`. Not for writing new copy (use copywriting). For brand voice reference, see brand-system. For SEO compliance, see seo.
20lp-optimization
Audits a landing page for conversion — analyzes hero, CTA, social proof, objection handling, and page flow. Produces specific copy and structure change recommendations. Not for designing A/B test variants or full site SEO audits (use seo). For brand identity and design tokens, see brand-system. For content strategy, see campaign-plan.
20brand-system
Builds brand identity systems as three artifacts — BRAND.md (story, voice, positioning, archetype), DESIGN.md (AI-readable design system with palettes, tokens, components, motion), and ASSETS.md (per-platform production inventory with auto-scanned checkboxes for what's done vs. still needed). Not for writing marketing copy (use copywriting) or mapping user flows (use user-flow). For campaign planning, see campaign-plan. For audience research, see icp-research.
20seo
Audits and plans search visibility — keyword research, on-page optimization, technical SEO, link building strategy, and AI search optimization. Produces `.agents/skill-artifacts/mkt/seo-[mode].md`. Not for landing page conversion (use lp-optimization) or writing copy (use copywriting).
19vn-tone
Polishes already-translated Vietnamese text so it reads natively in a target register (báo chí, semi-casual, bro, or pop-marketing). Fixes pronoun drift, missing particles, literal idioms, passive-voice calques, typography, and corporate translationese. Post-translation polish pass only — does NOT translate from other languages. For tone work on English/other languages, see humanize. Produces `.agents/skill-artifacts/mkt/content/[slug].vn-tone.md`.
18imc-plan
Creates integrated marketing plans — channel strategy, positioning, content calendar, budget allocation, and go-to-market timelines. Produces `.agents/mkt/imc-plan.md`. Not for writing actual content (use content-create) or setting numeric targets (use funnel-planner). For SEO strategy, see seo. For landing page optimization, see lp-optimization.
15