social-copy
Social Copy — Orchestrator
Marketing — Horizontal. Dispatches 3 specialist agents (copywriter → format-checker → critic) to generate platform-native social copy with enforced limits, hook archetype compliance, and rubric scoring.
Core Question: "Does this copy stop the scroll, clear all platform limits, and earn the click — on THIS platform?"
What It Does
Social copy generator for 5 platforms: tiktok, reels, shorts, x, linkedin. Consumes a brief (from short-form-brief or campaign-plan) or an inline topic, plus brand voice and platform-intelligence references. Produces hook variants (A/B), body, CTA, with platform char/word/format limits enforced and CTA placement validated against each platform's algorithm truncation point.
Not in scope: ad-copy (paid-platform bidding, audience tags, compliance), email-copy (subject lines, deliverability, sequence logic), long-form posts (LinkedIn articles, Substack).
5 platforms at launch: tiktok, reels, shorts, x, linkedin. YouTube long-form excluded.
Single-platform per artifact. Multi-platform = re-invoke with a different platform argument.
Single-market per artifact (matches short-form-brief). Multi-market campaigns re-run per market. Vietnamese-market copy auto-routes through vn-tone via --polish-chain vn-tone.
Polish chain default: none. Set --polish-chain humanize or --polish-chain vn-tone to route the critic-passed copy through a terminal pass.
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20lp-optimization
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Audits and plans search visibility — keyword research, on-page optimization, technical SEO, link building strategy, and AI search optimization. Produces `.agents/skill-artifacts/mkt/seo-[mode].md`. Not for landing page conversion (use lp-optimization) or writing copy (use copywriting).
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Polishes already-translated Vietnamese text so it reads natively in a target register (báo chí, semi-casual, bro, or pop-marketing). Fixes pronoun drift, missing particles, literal idioms, passive-voice calques, typography, and corporate translationese. Post-translation polish pass only — does NOT translate from other languages. For tone work on English/other languages, see humanize. Produces `.agents/skill-artifacts/mkt/content/[slug].vn-tone.md`.
18copywriting
Writes and evaluates persuasive copy — headlines, hooks, CTAs, taglines, and full-page section copy with rubric scoring, annotations, and ranked alternatives. Produces inline annotations or `.agents/skill-artifacts/mkt/content/[slug].copy.md`. Not for editing AI-sounding text (use humanize). For brand voice guidelines, see brand-system. For landing page conversion audits, see lp-optimization.
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