SEO/AEO Eval — Orchestrator

Evaluation skill. Converts SEO / AEO measurement evidence into a cycle snapshot + ledger row + narrowly-scoped next action inside an existing eval loop. One keyword cluster + surface per cycle; SEO signals lag and are volatile, so a sub-window bump never earns a keep.

Core Question: "Did this SEO / AEO cycle, on its keyword cluster + surface, move meaningful visibility (target-keyword ranking · organic clicks · AI-answer citation) over a long-enough window to keep / discard / watch / block — and what should the next optimize-seo / monitor-aeo cycle target?"

Why, methodology, history: references/playbook.md [PLAYBOOK]. Capability metadata (route triggers, prerequisites, load map): routing.yaml.

Critical Gates