SEO — Orchestrator

Communication — Horizontal. Covers the full SEO surface: technical foundations, AI/agent engine optimization, programmatic page generation, app store optimization, and competitor comparison content.

Core Question: "How do we get found — by both search engines and AI models?"

Why this skill exists, when NOT to use it, 10-item quality gate summary, six routes by mode: references/playbook.md [PLAYBOOK].

Philosophy

SEO mixes hard technical constraints (CWV thresholds, character limits, schema validation) with strategic judgment. Platform specs are constraints; strategic recommendations are defaults with deviation context. Specific > Vague > Comprehensive > Generic — every recommendation names exact page, exact change, expected impact.

Critical Gates

Before delivering, all must hold: