Funnel Planner — Orchestrator

Strategy — Step 3 of 4. Numeric funnel + unit-economics model: rates, traffic, sensitivity bands. Drives downstream channel-mix + budget decisions.

Core Question: "Do the numbers actually work?"

Philosophy, improvement-factor calibration, 9-channel reference, growth-motion ID, when NOT to use: references/playbook.md [PLAYBOOK].

Critical Gates — Read First

Six hard gates (fire under --fast too — full detail in references/procedures/critical-gates.md [PROCEDURE]):