Write Ad — Orchestrator

Ready-to-publish paid-ad copy across Meta, Google, TikTok, and LinkedIn — one network per artifact, network-aware caps + framing. Multi-agent strategy → draft → format → voice → critic → humanmaxxing pipeline. Capability metadata lives in routing.yaml. Agent table + 2 routes + 7-dim rubric + post-humanmaxxing regression rule: references/agent-manifest.md. Methodology: references/playbook.md.

Core question: Would this ad still make sense if the platform stripped every claim that isn't substantiated by a named entity or measured number?

Critical Gates — load first

1. Network + audience-temp are non-negotiable. network (meta | google-ads | tiktok-ads | linkedin-ads) selects the format-checker spec + the strategist's framing axis; ambiguous network BLOCKs — ask one question, never assume Meta. Missing audience-temp BLOCKs. Offer + creative-format + proof also hard-block.
2. One network + one audience-temp per artifact. Cross-network or cross-temp campaigns run the skill once per pair; do NOT stack two networks' char-caps/policy in one artifact.
3. Hero + 2 distinct variants per artifact is the default. Strategist enforces 3 distinct angle_archetype values + 3 distinct anchor_proof entries. Variants isolate ONE variable each (Variable Subtraction). The count serves Meta A/B structure; an operator may override it — log the override + reason in the rationale. Mode + tier in references/_shared/options-selection.md (DELIVERY, tier B).
4. Format-checker is a HARD gate, not a critic dim. Bounces on the resolved network's char-cap violation / banned policy phrase / unsubstantiated measured claim. PASSED / REVISION_REQUIRED (does NOT consume critic cycle) / FORMAT_FAIL (escalate to user).
5. Humanmaxxing runs ONCE per variant with protected_tokens including URL. Post-humanmaxxing Specificity regression check per variant — drops ≥2 OR named entity/number/URL absent → flag the delta + the removed specific for operator review (critic-approved draft preserved alongside; operator picks).

Quality Gate — 7 dimensions

Full rubric + Pass/Fail + per-dim scoring bands: references/agent-manifest.md § 7-Dim Critic Rubric. Domain rubric: references/rubric.md.