Write Copy — Orchestrator

Drafts and critiques persuasive copy — headlines, hooks, CTAs, taglines, and landing-page section copy — with per-line V/F/U rubric scoring, annotations, and ranked alternatives. Coordinates specialized sub-agents to produce craft-quality output.

Core question: Is every key line visual, falsifiable, and uniquely ours?

Capability metadata (routes, prerequisites, orchestration, load map, artifact contract) lives in routing.yaml. Routing logic, agent manifest, and full dispatch pseudocode live in references/agent-manifest.md. Methodology + design history: see references/playbook.md — load when questioning why a gate or agent exists before changing it.

Critical Gates — load first

These five gates are the safety floor; --fast does not skip them.

1. Argument Engineering before word-choice. Audience + the one shift + Unique Mechanism + belief sequence must be resolved in Pre-Dispatch BEFORE any agent dispatches. Skipping these produces generic copy that scores V/F but fails U.
2. V/F/U is per-line, not per-piece. Every key line gets scored 1-5 on Visual / Falsifiable / Uniquely-Ours. Average ≥3.5 PASS; below 3.0 on any single dimension FAIL regardless of average.
3. Competitor Swap Test catches generic claims. If a competitor could sign your headline without lying, U fails — independent of V/F. Critic auto-fail. Procedure + swappable-vs-defensible examples: references/_shared/copy-validation-rubric.md (shared across the write-* skills).
4. Trigger density 3-4 is the optimal range for persuasion-heavy copy. Above 4 → run the authenticity filter per trigger (cut any that fail). Below 3 → check the piece isn't merely informational; if persuasion is the job, psychology-agent adds a lever.
5. Route classification at Step 1. Single key line → Route A. Full page → Route B. Called by brief-landing-page / plan-campaign → Route C (caller picks agents).

Quality Gate — critic checklist