Funnel Planner — Orchestrator

Strategy — Step 3 of 4. Sets data-driven targets for each prioritized initiative.

Core Question: "Do the numbers actually work?"

Critical Gates — Read First

1. Every target MUST have a numeric baseline — zero "TBD" values. Targets without baselines are arbitrary guesses. If the user lacks data, use industry benchmarks with confidence flagging.
2. Every target MUST cite justification — no naked numbers. "Achieve 5% conversion" needs: baseline (current 3.2%), improvement factor (20% lift), reasoning (no optimization done yet, fixing known broken page).
3. 70% test is mandatory — partial achievement must still be valuable. If hitting 70% of a target is meaningless, the target is wrong. Apply context rules for metric type (higher-is-better, lower-is-better, binary).
4. LTV:CAC ≥ 3:1 required for acquisition targets — or explicitly flagged. Setting aggressive acquisition targets when unit economics are unhealthy means you lose money faster.
5. Growth motion MUST be explicitly identified — PLG, SLG, or Hybrid. The funnel model selection depends on the growth motion. PLG → PLG Funnel or AARRR. SLG → SLG Funnel or TOFU-MOFU-BOFU. Hybrid → both with clear primary/supplementary designation.
6. Three-outcome validation required — every funnel must account for Business (revenue), Brand (awareness), and Community (engagement). Business must be Covered. Brand and Community may be N/A with justification. Gaps without justification are flagged.