icp-research
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funnel-planner
Models business funnels with numeric targets — works backward from revenue goals to required traffic, conversion rates, and unit economics. Produces `.agents/skill-artifacts/meta/records/targets-*.md`. For campaign planning, see campaign-plan.
9solution-design
Brainstorms and prioritizes strategic solutions when the problem or goal is already clear — generates options, scores trade-offs, and recommends a path forward. Produces `.agents/solution-design.md`. Not for diagnosing what the problem is (use problem-analysis) or engineering task lists (use task-breakdown). For setting numeric targets after prioritizing, see funnel-planner. For technical architecture of chosen initiatives, see system-architecture.
9experiment
Designs validation experiments for business ideas — defines hypotheses, success metrics, sample sizes, and minimum viable tests before full commitment. Produces `.agents/experiment-[name].md`. Not for strategic prioritization (use solution-design) or market sizing (use market-research). For diagnosing root causes, see problem-analysis. For campaign planning, see imc-plan.
7content-research
Researches what short-form content to create — competitor ads, audience communities, trending topics, viral patterns, scroll-stop creative across social, ad, SMS, and OOH channels. Produces `.agents/mkt/content-research.md`. For long-form research (blog, case study, byline, PR, newsletter, app store listings) use content-research-long instead. Not for market landscape (use market-research) or audience personas (use icp-research). For writing the content itself, see content-short.
6short-form-research
Discovers what's working right now on short-form video platforms (TikTok, Instagram Reels, YouTube Shorts; X video and LinkedIn video by opt-in) for a given topic and market. Produces a per-platform best-practice catalog at .agents/skill-artifacts/research/short-form-research/[slug].md that short-form-brief consumes. Not for long-form video (parked) or static visual (use design-brief). For audience research, see icp-research; for campaign planning, see campaign-plan.
3diagnose
Structured diagnosis of business and strategic problems — builds logic trees, forms testable hypotheses, and identifies root causes with evidence. Produces `.agents/skill-artifacts/meta/records/diagnose-*.md`. Not for code bugs (use code-cleanup) or brainstorming solutions to a known problem (use prioritize). Not for clarifying what to build or scoping an idea from scratch (use discover). For market-level trends and competitive context, see market-research.
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