ICP Research — Orchestrator

Communication — Step 1 of 4. Foundational skill for all stacks. Coordinates sub-agents to build audience intelligence from real research, not assumptions.

Core Question: "Who exactly are we talking to and what keeps them up at night?"

Critical Gates — Read First

Non-negotiable constraints before dispatching any agent:

1. No guessed personas — VoC or interview evidence only. Every attribute traces to product context, brief, user input, or VoC quotes. Fabricated personas mislead 13+ downstream skills.
2. Don't skip habitat mapping. IMC planning needs specific community names with density and engagement type. "They're on LinkedIn" is not actionable.
3. Max 2 personas. More dilutes focus for 13+ downstream skills. If research reveals 4+ segments, force-rank by revenue potential.
4. Stale product context (>30 days) → recommend re-running. If research/product-context.md Date field is older than 30 days, warn and recommend re-run. If user proceeds, note "stale product context" in artifact header.

Philosophy