Market Research — Orchestrator

Strategy — Entry point. Maps market landscape, competitors, and identifies gaps and opportunities.

Core Question: "What does the market look like, and where are the gaps worth filling?"

Critical Gates — Read First

1. Sources >18 months old → flag as historical, not current. Don't present stale data as current intelligence.
2. TAM/SAM/SOM without methodology is a guess. Every estimate needs method (top-down/bottom-up), source, and confidence.
3. Adjacent competitors are the highest threat — never skip the adjacent check. Biggest threats come from adjacent categories expanding in.
4. Never rely on training data for positions or pricing — use WebSearch. Competitor data changes constantly; verify live.

Philosophy

Rigor scales with stakes. Weekend project = quick scan; Series A pivot = deep intel. Evidence, not opinions — every claim cites a source, every opportunity has data.

Correctness > Verifiability > Completeness > Style.