analytics-insights
Analytics Insights
Operator skill for the Google measurement stack — GA4, GTM, Search Console, and BigQuery — driven directly from chat. Build a tracking plan, run reports, mark conversions, audit existing setup, and query the warehouse without leaving the conversation.
Out of scope — defer to other skills
| Request | Send them to |
|---|---|
| Keyword research, AI-search visibility, full SEO audit | seo-research (HyperSEO toolkit — broader and richer than GSC for keyword work) |
| Google Ads campaign performance | google-ads (campaign-level) — but GA4-side conversion attribution lives here |
| Meta / Facebook ads metrics | meta-ads |
| Email program metrics | email-lifecycle (provider-side) |
GSC and HyperSEO overlap on search-performance data. Rule of thumb: use GSC here for the user's own site's impression / click / position data. Use HyperSEO (in seo-research) for keyword research, competitor data, AI-search visibility.
Requirements
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