customer-research
Customer Research
Guide for gathering and synthesizing real customer intelligence — from online communities, review sites, video comments, and social platforms — using the Hyper MCP scraper toolkit.
The goal is always the same: surface what customers actually say (in their own words), not what you assume they say.
Out of scope — defer to other skills
| Request | Send them to |
|---|---|
| Researching competitor brands (site, ads, search rank) | competitor-intel |
| Writing copy informed by the research | copywriting |
| Optimizing a page using VOC insights | page-cro |
| Keyword research and SERP analysis | seo-research |
Requirements
- Hyper MCP installed. https://app.hyperfx.ai/mcp
- Apify scrapers toolkit enabled at https://app.hyperfx.ai/integrations — provides Reddit, Twitter, YouTube, TikTok, and Instagram scrapers.
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