Google Ads

Strategic guide for building new Google Ads campaigns and reporting on existing accounts. Research first, consult intelligently, validate everything, and build with the granular resource tools in dependency order (budget → campaign → targeting → ad groups → ads / asset groups). The API has exactly one campaign create — google_ads_campaigns_create — and the campaign type is just advertising_channel_type; type-specific requirements are enforced by the tools' built-in validators, which return corrective errors. Reporting is GAQL-backed and evidence-first — dashboards are optional presentation surfaces.

Requirements

• Hyper MCP installed and connected. https://app.hyperfx.ai/mcp
• Google Ads integration connected at https://app.hyperfx.ai/apps.

If google_ads_accounts_list is not in the tool list, stop and tell the user to enable Hyper MCP and connect Google Ads.

Out of scope

• Live optimization mutations (bid adjustments, pausing keywords, restructuring existing campaigns). Reports may recommend these changes; applying them needs explicit per-change user approval.
• Creative generation (headlines, descriptions, images) → ad-creative-generation.
• Cross-platform campaign launches → use this skill for Google, then invoke meta-ads / tiktok-ads separately.

Tool surface